Welcome to

smarter marketing

If we could make your life easier, by showing you a smarter, more cost-effective way of achieving your goals, would you be interested?

digital revolution

They’ll only be subtle but you may notice a few changes over the coming weeks as, to make our customer experience a seamless one, we’re merging Prime Digital into the main Prime Group business.

Our core offering and contact details are unchanged, though we’re having a brand “refresh” and, shortly, a super-duper new website. Otherwise it’s “business as usual”! I’m still here championing all things digital so do let me know if you’d like more information, or to chat about any projects we can help with.

regards

Jason

Personalised Landing Page

Create a targeted, relevant and personalised landing page, by using personalised URLs

 

Personalised URLs are mini-websites (sometimes called ‘landing pages’) that we create for each customer/prospect – with the URL (e.g. www.domain.com/firstname.surname) actually including that person’s name. And once we have given them their own uniquely personalised page, we can fill it with content that we know should interest them.

purlsWhen someone visits the page, the effect is similar to walking into a shop and finding the whole place laid out exclusively for them! Everything should be relevant, interesting, fun or useful to that individual.

purlsWe can use pURLs to build close member relationships, and make it incredibly easy for someone to respond to your offers or message. pURLs can also provide us with more data about themselves via forms or questionnaires that we can use to fine tune future communications and make them even more relevant.

purlsWe make pURLs ‘mobile friendly’, so they’re as easy to read, understand and respond to on mobile phones and tablets as they are on PCs or MACs.

 

purlsVia the pURL, we can record a user’s actions and track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on any interest expressed.

Using pURLS dramatically increases response rates to marketing campaigns, frequently quadrupling them for little additional cost. That’s how smart they really are.

What started life as a simple postcard ended up a high quality personalised campaign that really drove the event. We thank Prime Digital for spotting this opportunity and exceeding our expectations. The event created excellent sales downstream, we’ll be running lots more of these Prime Event Programmes, they made all the difference, thank you. – Tammy Butler, JCT 600

Who? How? When? How much? I’d like to find out more…

We’d love to find out more about you, your customers, your market, and your objectives. And we’ll do our best to answer any questions you have. Just give us a call on 01623 499955, email us, or fill in the form, and we’ll get the ball rolling…

 

Cross Channel Marketing

Cross Channel Marketing campaigns are, on average, over 4 times that of responses to static, ‘same-to-all’ messages.

In plain English, powerful evidence that cross channel marketing campaigns which are carefully targeted and personalised for individuals to receive – and delivered via the media they prefer – give us vastly better response rates than traditional mass-advertising methods. And proof of the golden business adage that when you make a friend, you’re halfway to making a sale.

 The problem with ‘traditional’ marketing in a digital world is that it misses so many prospects. We fast-forward TV ads. Don’t read newspapers. Listen to Spotify rather than radio. And bin mailers that aren’t relevant.

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casestudies

Who?How?

When?

How much?

Why? Because we love our new media and respond readily to its personalised messages. Social Media, Email, Blogs, Mobile and the like have become a vital part of our lives. Then talk directly to customers. Individually. And send them ‘digitally tailored’ stuff that’s really likely to interest them.

It might sound complex, but it’s not. We simply use what you already know about your customers to talk to them individually via our cross channel services. Through print, e-mail, mobile and web. With custom-tailored marketing campaigns that will help you sell more.

Think about it. Traditional direct mail campaigns generate only 1–2% response rates. With up to 44% of material reportedly getting filed under ‘B’ for ‘bin’. However – according to the Direct Marketing Association (DMA) – a huge 74% of consumers are happy to receive direct marketing when the approach is relevant.

So… we make it relevant. It’s not rocket science! We personalise every piece of communication – whatever medium we use – to a particular individual. Making sure that your message to them remains consistent across all popular media. And we measure the results individually, too.

 

Working with the team at Prime over the last year has been a great experience, their attitude towards innovation is really infectious and we genuinely leave their offices excited at the potential outcome of our projects. They are full of energy about the new technology they so passionately believe in, but more importantly they are always pro-actively ‘on the case’ as far as understanding our business and how they can help us achieve our marketing objectives. – Karen Williams, Vets4Pets UK Marketing Director

 

Our top 10 essentials for great cross channel marketing

These tips aren’t guesswork. They’re all the product of experience, and they can all make a significant difference both to your cross channel campaigns, and to the future of your business. Many of them are just common sense but, as a friend of mine keeps on saying, sense simply isn’t as common as you’d think nowadays… CLICK HERE

 

Who? How? When? How much? I’d like to find out more…

We’d love to find out more about you, your customers, your market, and your objectives. And we’ll do our best to answer any questions you have. Just give us a call on 01623 499955, email us, or fill in the form, and we’ll get the ball rolling…

Contact

We’d love to find out more about you, your customers, your market, and your objectives. And we’ll do our best to answer any questions you have. Just give us a call on 01623 499955, email us, or fill in the form, and we’ll get the ball rolling…


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01623 499955

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Unit 2, Ansec Business Park, Burma Road, Blidworth, Nottingham, NG21 0RT