Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It’s no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.
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The Inbound Marketing Process
22 Ways to Create Compelling Content
This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.
How to get into Google?
On February 10, 2012
In Google, Local Search Marketing, Pay Per Click, SEO
With No Comments
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It’s what everybody wants to achieve… but how? The quick, practical answers I’ll suggest here include:
- Get yourself a free Google Places page
- Consider investing in Google AdWords for instant results
- Optimise your website so it’s truly ‘local’
- Get your business listed (for free) in local directories
- Make your website ‘mobile friendly’
- Upload useful content to YouTube
- Use social media pages (e.g. Facebook, Twitter) to become more visible to Google
- Write a regular blog, and create locally-relevant, interesting content to fill it
Google searches take all of the above into account when delivering results. The more of them you do, the higher your visibility… and the better your business. Let me explain…
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